Our Story
Pain doesn't disqualify you from purpose.
Phoenix Rising Treatment was founded by Jeff and Kristin Penrose in June 2019. Ryan Evans later joined the team and, with Jeff and Kristin's full support, built out the structure that defines the program today: the accountability, the daily rhythm, and the way each house actually runs.
The Beginning
Recovery Days 2019
“Nothing Changes If Nothing Changes” is something Ryan says every day, and now it's something we all say. So is “You vs. You.” The person staring back at you in the mirror is your only competition.
How we grew
Sober living began with two houses and sixteen men, and there were plenty of ups and downs along the way. But the program kept growing: from two houses to three, then four, then five. Then came the big step, and treatment was next.
We added Terry Begay as Clinical Director. Her vast experience, from the U.S. Air Force to law enforcement to the hospital industry, brought a much-needed component to the program, and slowly we began building the team we have today.
Felipe Ruiz is a graduate from within our own walls. He went through Recovery Court and graduated from Epic, then came to our sober living. Today he is a leader of House 4, part of our staff as a case manager, and one of the most reliable people we have. Courtney Averrett, with her master's degree and her incredible drive to help others, brings a history of working with people struggling with addiction, and with women who were trafficked, and she adds a fire to this team. Corinne Meikle is another success story. She has been out of prison for seven years and has used that time well: becoming a therapist who is a real asset to our team, working toward her master's degree, and being a loving wife and an incredible mother.
Jared Banuelos loves to teach and is focused on helping others break free of their mental prison. From the moment he walked in, he has shown up and given his clients, and each one of us, his absolute best. Marissa Penrose, our admissions coordinator and a graduate of UVU, handles everything we throw at her. And Bridger Ogden walked into a challenge and took it on: better groups, stronger structure, and a smoother-running treatment program. He has been an incredible asset to the Phoenix Rising team, and we are all starting to catch our stride.
Jeff and Kristin Penrose
Faith, family, and making an impact.
Searching for a son, husband, or brother?
You're not alone in this, and this is a legitimate program. Here's how to know.
You don't need our life story to feel confident calling — you need proof. Here's where to find it fast.
Is it licensed and legitimate?
Our state licensing status and Joint Commission accreditation progress, stated plainly — no inflated claims.
Compliance & Accreditation →What are the houses actually like?
Real structure, real rules, real daily schedule — not a brochure description.
Our Houses →Who's actually running this?
Names, roles, and credentials of the people responsible for your loved one's care.
Staff & Team →Mission
We build lives that can carry a house, a family, and a future.
Purpose over placation
Recovery that gives someone something to build toward, not just something to avoid.
Meaningful connection, earned
Trust built through shared work and shared accountability — not forced fellowship.
Legacy, not just sobriety
The goal isn't just staying clean. It's becoming someone worth being sober for.
What's on our walls
The messages residents see every day
Around the houses and treatment building, these are the reminders that stay in front of everyone doing the work.
Leadership
Led by people who've done the work — on both sides of it
Our team has the experience to walk alongside every person who comes through our doors. We care deeply, and we run this program with structure, accountability, and big hearts.
Meet the TeamFaith, without the pressure
Purpose and redemption matter here — whatever you believe, or don't.
Faith shapes the language we use around purpose, redemption, and meaningful connection, but it is never a condition of your bed, your program, or your progress. Residents of any faith background, or none, go through this program side by side.